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us retail — 1 page

Reference US Back-to-School Spending 2026 — Record $146.8 Billion Season NRF projects record 2026 US back-to-school spending: $43.3B for K-12 and $103.5B for college, $146.8B combined, with K-12 families averaging $863.86 even as price worries push earlier shopping. Economy · Aug 23